Panerai Watches Radio Commercials 2020

The first boutique in Rome, at number 130 in the renowned Via del Babuino, is the heart of the capital, and for the occasion it is accompained with the launch of a special edition of the Luminor Marina – 44 mm, the most iconic of Panerai’s watches. Produced in an edition of only 130 pieces – the same as the street number of the boutique – the watch incorporates details inspired by the Eternal City: the engraving on the back of the Spanish Steps leading to the church of Trinità dei Monti, and the red and yellow sewing on the strap inspired by the colours of the city’s crest. With an area of 50 square metres, the new Panerai boutique has four display windows facing onto one of the city’s most exclusive streets.