This jingle gained widespread popularity and was used in billionaire Manny Villar’s 2009-2010 political campaign. Due to its fame, it was even spoofed by GMA 7’s comedy show Bubble Gang. It was composed by Kahlil Refuerzo, the music lead and managing partner of Wonder Collab Studios—the creative genius behind the iconic Nakaligo Ka Na Ba sa Dagat ng Basura? jingle.
Nakaligo ka na ba sa dagat ng basura?
Nag-Pasko ka na ba sa gitna ng kalsada?
Yan ang tanong namin,
Tunay ka bang isa sa amin?
Nalaman mo na bang mapapag-aral ka nya?
Tutulungan tayo para magka-trabaho?
At kanyang plano’y magka-bahay tayo?
Si Villar ang tunay na mahirap.
si Villar ang tunay na may malasakit.
Si Villar ang may kakayahan
At gumawa ng sariling pangalan.
Si Manny Villar ang magtatapos
ng ating kahirapan.
The song "Nakaligo Ka Na Ba sa Dagat ng Basura?" was a campaign jingle for Manny Villar during the 2009-2010 elections. It used catchy and emotional lyrics to connect with ordinary Filipinos, particularly the poor. The song highlights Villar’s humble beginnings and hardships, emphasizing that he understands the struggles of the masses because he once lived through them. It positions him as a leader who genuinely cares (may malasakit) and has the ability (may kakayahan) to lift people out of poverty by providing education, jobs, and housing. The overall message is that Villar is the true champion of the poor and the one who can end their suffering.
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