*BEAR BRAND ( I Remember Yesterday The World Was So Young...) | 1988

The Bear Brand Sterilized Milk "Lola Let's Dance" commercial, created in 1988 and directed by the late Jun Urbano—famously known for his character Mr. Shooli in the TV show Mongolian Barbecue—is a nostalgic masterpiece that perfectly balances sentimentality with lighthearted charm. The ad features a young boy joyfully dancing with his affectionate lola, set to the tune of a soothing, memory-filled jingle. Lines like "Is that you, Lolo?" and "Look at my mole!" are undeniably iconic, making the commercial deeply ingrained in the memories of many viewers. Beyond its heartwarming appeal, the ad also became the subject of a long-standing urban legend about a supposed ghost girl appearing in the background. However, Jun Urbano himself debunked this in an interview, clarifying that the "ghost" was actually a real child actor who played as a playmate but was cut from the final scene in post-production. This revelation only adds to the commercial’s mystique, making it even more memorable. What makes this ad special is its ability to evoke a warm, family-centric nostalgia without feeling overly dramatic or tearjerking. Instead, it gently reminds us of cherished childhood moments, simple joys, and the enduring bonds between generations—all while subtly reinforcing Bear Brand Sterilized Milk as a staple of these comforting memories. Decades later, it remains one of the most beloved Filipino commercials, proving the lasting impact of heartfelt advertising. Lyrics: I remember yesterday the World was young... Fun times with grandma; I remember yesterday the World was so young The loving and caring for your sweet little ones Some days together were days filled with laughter Warm smiles, the happy smiles— Our memories we treasure... So much young yesterday, Stays with us today The special loving and all the special cares and all the sharing... VO: Bear Brand Sterelized Milk, the special milk trusted for generations. #bearbrand #irememberyesterday #lookatmymole #nostalgia #tvc8