424 x Arsenal. A short-film into the journey.

424's partnership with Arsenal showcased through a short-film developed by B-Engaged giving the audience an insight into the process from idea, through to delivery. ----- LONDON, JUNE 2020: 424, in partnership with Arsenal Football Club, are delighted to release a short film detailing the full artistic process behind their historic collaboration. 424 became Arsenal’s Official Formal Wear Partner earlier this season for both the men and women’s sides. The two-year partnership will see the Los Angeles-based fashion brand work with the club on several exciting projects throughout the duration of the deal. The 12-minute film profiles 424 founder Guillermo Andrade, his friendship with Arsenal vice-captain Hector Bellerin and Arsenal’s positioning as a global club. Created and produced by London-based sports marketing agency B-Engaged, a company co-founded by Hector Bellerin, the film was the work of 12-months unrivalled access to the journey. 424 co-founder Guillermo Andrade said: “We are so proud of this collaboration with Arsenal, if you were going to pick a club that you would want to design a suit for, it would be them.” “As a fan of the club, the whole process was so special to me. I’m glad I can share it with all of the other supporters across the world and hopefully inspire them to follow their dreams. Hector Bellerin, Arsenal player and formal wear co-curator, said: “To be involved in the whole creative and have the opportunity to design the suits for the club is one I will always be grateful for. “It was an incredible moment seeing it all come together, to do it for Arsenal, a club that represents a lot for everyone connected with the club is an honour. I really hope fans enjoy what we have put together. Our aim through this short-film was to showcase that this isn’t your typical advertising cam 📲 Stay Connected 🌐 Website: https://www.technofushion.com/ 📸 Instagram: https://www.instagram.com/technofushion829/