Transformers (stylists as TRANSFORMERS, alternatively titled as TransFormers, or simply abbreviated TF), is a media franchise produced by Japanese toy company Takes Tomy and American toy company Hasbro. It primarily follows the heroic Autobots and the villainous Deceptions, two alien robot factions at war that can transform into other forms, such as vehicles and animals. The franchise encompasses toys, animation, comic books, video games and films. As of 2011, it generated more than ¥2 trillion ($25 billion) in revenue,[1] making it one of the highest-grossing media franchises of all time