Prima Entertainment was the production house in Indonesia dedicated to sinetron and movies, founded by Leo Sutanto, Sentot Sahid, Heru Hendriarto, and Lala Hamid. on March 3, 2003, it was rebranded to SinemArt, later merging Lenza Film (which produced "Disini Ada Setan") and Pop Soaps Production (which produced Global TV (now GTV)'s earliest sinetrons, such as "Cewek-cewek Badung" and "Big is Beautiful").